B2B marketing has the unique challenge of often handling long and complex sales cycles. These can be caused by a variety of factors, such as the requirement for several choice makers, the high value of the services or products being sold, and the need for comprehensive research and factor to consider prior to purchasing.However, B2B marketers can s
B2B Marketing - Virtual CMO Mark Donnigan
The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances